"A men's yoga apparel 'brand' didn't exist…we didn't have any 'industry leaders' to turn to. We had to create our own." – Jered Seibert, Founder of Warrior Wear
The idea of men’s yoga gear had yet to reach the market. We had to attract men to an industry that men aren’t very prevalent in. We had to develop a brand that was masculine yet eloquent, intense yet balanced—this was the tension.
Warrior Wear asked, have you ever created a pattern for any apparel? Not really, but I would love to try! It was fun and well-received.
